People use our designs every day
We create designs that are used by thousands of people every day, usually without them knowing it. It may be their phone bill or an application form, a policy booklet, or the instructions for taking a medicine. The difference is we design them so they actually work. Yes, our designs are clean and elegant, and often beautiful – but they are always driven by what the end user needs to do with them. And far from ignoring our clients, by focusing on their customers we actually reap massive benefits for the companies who employ us.
We create designs people don’t think of as designs
That may sound odd if you’re a client and you need something designed. But truly good design doesn’t declare itself – it delivers information while remaining unnoticed. The moment a person starts to notice design is usually when they are having a problem with it. People think about what they are doing, not designs; they want to find out about a medicine, fill out a form, pay a bill. And they want those things to be made easier, not harder. That’s our focus.
It’s about communication
We are information designers. It’s a process that goes beyond simple graphic design to focus on research, designing and testing prototypes and refining them before they’re implemented. At the heart of it is talking to real people, and watching them solve problems. This is where you learn what works and what doesn’t. It’s a different approach – one that makes many designers uncomfortable – but it results in much better communication.