US road signage

A colleague of mine forwarded a URL for an article in the New York Times about an exciting and innovative typeface that has been developed in the states to improve their traffic road signs. It is well worth the read and shows what can be achieved with some talent and persistance. Exciting and clever stuff! Take a look.

http://www.nytimes.com/2007/08/12/magazine/12fonts-t.html?th&emc=th