http://www.informationdesign.net.au information design Sat, 25 Jul 2009 06:51:32 +0000 http://backend.userland.com/rss092 en Melbourne Mayor, and self-confessed MC Hammer fan, Robert Doyle’s comments that a conscious decision was made to hire an international branding firm over local designers, because he “wanted the best product and this is not the kind of work that is actually done very widely” (the Age 23/07/09) is an ... http://www.informationdesign.net.au/mayor-doyle-%e2%80%93-its-hammer-time/ Bear Hour by Jenny Tyers This limited edition book of illustrations by Jenny Tyers is dark and beautiful. A graphic novel that tells the story of one man's night through ink and watercolours. Only 250 copies are available, all signed and editioned. Only $15 per copy, plus $5 postage and handling ... http://www.informationdesign.net.au/bear-hour/ Several years ago, we developed a new way of designing medicine labels. At the time we thought that we were only helping to improve the instructions on GSK's Panadol label, however, since its implementation our approach has been repeatedly mimicked by pharmaceutical companies, so much so that our design approach ... http://www.informationdesign.net.au/panadol-label-instructions/ ‘Coles can be saved, branding experts believe.’ This headline appeared in The Age business section, on Saturday October 27th 2007. All praise be to the brand experts I thought to myself. Well, actually I lie. It was more a feeling of incredulity at such a preposterous statement. Everyone knows that if ... http://www.informationdesign.net.au/improperganda/ In the lead-up to the launch of the film the Rage in Placid Lake, Palace Films commissioned us to develop a cartoon strip, a kind of teaser, to whet film-goers appetites. We developed six separate strips which appeared in local street magazines around the country. The stories were written by ... http://www.informationdesign.net.au/the-rage-in-placid-lake-%e2%80%93-cartoon-strip/ In the Zurich Life Insurance Forms there is text that asks questions, text that is instructional, and text that is explanatory. We created three distinct voices for these through the use of type hierarchy and colour. The use of different voices helped form-fillers better negotiate the 28-page form. These voices ... http://www.informationdesign.net.au/zurich-insurance-forms/ The application for regional development funding is a long and involved form. Applicants were getting lost along the way to form completion. To address this, we added a snapshot of the funding application process on the first page. Following on from this, the form was structured with same flow of ... http://www.informationdesign.net.au/dotars-%e2%80%93-regional-funding-form/ Despite the fact that people get form-filling fatigue very quickly, organisations demand that their forms do more and more. This is the case with the NSW Birth Registration Form. When someone registers the birth of their child they are also obliged to provide a range of responses on the form ... http://www.informationdesign.net.au/nsw-births-registration-form/ Our testing showed that most form-fillers could not navigate their way through CPA's existing forms. They were also particularly confused as to how to register more than one person. Changes were made so that the text directly addressed the form-filler, providing clear explanations about multiple registrations in prominent positions on ... http://www.informationdesign.net.au/cpa-workshop-event-training-forms/ When we tested the old form for Application to become a CPA Member and enrol in the CPA program it was not obvious that the application process had two stages – i.e. that one must be accepted as a member prior to being allowed to enrol. Our new design created ... http://www.informationdesign.net.au/cpa-%e2%80%93-member-application-form/