Wine wholesaler Mezzanine Wine Distribution first commissioned us to design its annual Pricelist in 2001. At this time most wine portfolios consisted of basic, functional listings of prices in table-style formats, with little regard for presenting the information in a contemporary and visual way.

Our design of the 2001 Pricelist attracted widespread attention within the industry. It’s emphasis on a strong visual style and a ‘zine’ style approach successfully created a contemporary image for Mezzanine, and spawned several copycat designs.

‘The Mezzanine pricelist is a functional, approachable and evolved portfolio price list that shows a greater utility and visual impact than a large proportion in the industry. In the trade, it is seen as the frontrunner of contemporary “zine style” price list.’
(Mike Bennie, freelance writer for several wine industry publications and General Manager of’ Best Cellars’, a premium wine store in Sydney)

Since 2001 Mezzanine has grown from a Victorian based entity employing just one person, to a national company employing 40 sales and administration staff across Australia. Mezzanine’s annual turnover has nearly doubled every year with the results that today the company is among the top three boutique wholesalers of wines in Australia. Much of this growth can be attributed to the success of the pricelist, as this is the only marketing tool used by the company. Over 5000 businesses across Australia now use the pricelist on a day-to-day basis.