During development of the new Telstra bill design, testing showed that it could be used by 100 % of literate customers to find and use the most important information on the bill.

After implementation the bill received a customer approval rating of 95% – the highest ever approval rating recorded by Telstra (Telstra customer survey 2004). The new design also won the Australian Graphic Design Associations National Award for Design Effectiveness (2005).

These notice designs were developed as part of a Telstra Bill redesign project.