about us

We are an award-winning studio specialising in information design. Our designs are for everyday use – everything from forms, utility bills, brochures, insurance policy booklets, print and television advertising services to the instructions on the back of medicine packs. People use the information we create to carry out day-to-day tasks with greater ease, often without realising that the information they are using has been ‘designed’. That is why some of our best work is invisible.

While many other graphic design studios focus on the ‘look’ of a design and leave the content to writers, we develop the graphic elements and the text simultaneously so that the end result is a seamless integration of text and design. As information designers we are necessarily multi-skilled: we do the designing and the writing, often also working with writers and editors. Our aim is to transform complex, technical, or jargon-ridden text into language that the intended design user can understand.

Our approach is evidence based. Not only do we draw on past research, but conduct new research specifically for your design. We test your existing design to see how effectively it can be used and use these findings to develop a new design. Testing fills an enormous hole in the design brief by pinpointing what must be addressed by the new design. It also provides clues as to how people are using, and expect to use the design. Based on this information we are able to develop a design that specifically targets known problems. Any changes that we make to the layout, navigation, wording or look and feel of the design are a direct response to evidence collected from this testing. In this way we create designs that foster customer satisfaction and loyalty far more effectively than any normal design approach or branding exercise. Some of our designs have been so successful that our client’s competitors have copied them – resulting in some approaches becoming a design standard.

While many of our clients – NRMA, Telstra and Macquarie Bank for example – represent some of the biggest companies in Australia – we also love to help fledgling businesses become market leaders in their own right. Obviously some jobs do not have the budget to include testing, however, we still apply the best practise approaches and learnings developed through testing to all of our projects. In this way we provide a full service design and illustration service to our clients.